Behind the Brand: Urban Decay

Mentioning product after product is fun, telling you how well, or not, they work, but it’s also important to know a bit about the companies that make these favourite items. Do they have good company values? Do these values reflect your own? Are the ingredients good? Are they natural?

I am starting this new series where I will dissect one particular brand, tell you the good, bad and ugly, and of course showcase some of their key products. I will do some research to keep you all informed.




For my first post in this series I decided to explore one of the most popular makeup brands, Urban Decay.

The iconic makeup palettes the brand has produced have become some of the most sought-after items in the makeup-lover’s world. Urban Decay is a well-known brand to anyone and everyone who has any interest in makeup. The products are of excellent quality and prices are decent for what you actually get.


Urban Decay was founded almost twenty years ago when cofounders Sandy Lerner, David Soward and Wende Zomnir decided there wasn’t enough colour available for makeup lovers. In January of 1996, Urban Decay was born. Beauty with an edge is their motto and that can clearly be seen in their packaging and the names they give to their shades.


The brand is against animal testing and does not use any ingredients from suppliers who do not test on animals either. UD is certified cruelty free by PETA and The Leaping Bunny Program.  They also offer a range of vegan products.


This all is wonderful and I am quite happy to use UD products because they are great quality and they have good values. However, one must be completely informed when purchasing products and be aware of who owns the companies that claim to be cruelty free. L’Oréal is the company that owns Urban Decay and they are not 100% cruelty free.


I believe that the most well-known makeup item is the Naked Palette. There are now six instalments of this iconic palette and each one has become more popular than the last. I own two of them, the original Naked and Naked 3. I love them both! The original palette is the one I reach for all the time for any occasion and the one I bring on any trip.

Naked Palettes

I adore these palettes. As mentioned above, I own the Naked 1 and 3 palettes. The original is a warm toned bronzy palette while the 3 is rose-gold. The shadows are pigmented and wear well all-day. Plus, all Naked palettes come with a full-size eyeshadow brush.



All-Nighter Setting Spray

This is my holy grail, all-time favourite, must-have setting spray. I use this everyday to set my makeup and I have repurchased many times. One bottle will last me about six months.

Naked Skin Weightless Ultra Definition Liquid Makeup

I was honestly not the biggest fan of this foundation. It wasn’t bad, but wasn’t amazing either. I bought it during the summer a couple years back and so the shade I had didn’t match me most of the year. I mostly used this to adjust my lighter foundations to match my skin with a tan. I may repurchase this again one day, but I won’t be running out to Sephora to buy it right away.

Revolution Lipstick

There is a wide range of colours in these lipsticks. I have a mini of the shade Anarchy. It’s a very very bright pink shade that really can only work for certain occasions. The formula is great and extremely long-lasting. I would definitely purchase some other shades.

24/7 Glide-On Eye Pencil

These are probably some of UD’s most popular products. I own a mini of the black shade called Perversion. I don’t wear black eyeliner very often because it can me quite harsh with my light skin and blonde hair, but when I do, I grab this.

Perversion Mascara (not shown)

This is one of my all-time favourite mascaras. I don’t have it on hand currently, and haven’t repurchased due to the fact that I have too many other mascaras to use right now. It gives me such beautiful, voluminous, long lashes. I cannot get enough of this mascara and I will 100% repurchase this product in the future.

As a whole, I love Urban Decay products. They are pricy, but the quality of the products is well worth the splurge.

Let me know which Urban Decay product is your favourite.


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  1. January 9, 2016 / 2:14 am

    Great post! Super informative and I love that!

    • January 9, 2016 / 2:55 pm

      Thank you !! I will have to add that one to my collection, it’s definitely missing 🙂

  2. January 9, 2016 / 1:20 pm

    I love the Urban Decay Naked concealer. I heard a lot of people who liked the concealer, tried the foundation and hated it too, thats why I have never been too interested in it.

    • January 9, 2016 / 2:57 pm

      Yes I’ve heard many great things about the concealer as well, I’ll have to give it a go one of these days!! thanks for the feedback !!