Behind the Brand: NYX Cosmetics

It’s about time I get another one of these posts up. Presenting a full idea of what a brand is about, their values and a variety of their products is a way for people to form a better opinion.


This time I’m presenting NYX Cosmetics, an affordable cruelty-free makeup brand that was founded less than twenty years ago.  Just a year ago NYX was not very accessible to people outside of the U.S., but now the brand is being sold almost everywhere, with even a few stand alone shops here and there.

The Brand…

As a brand NYX is really captivating. Making such good quality products at such a low price point and they are all cruelty-free. Just knowing that I am impressed and want to know more about them and use their products.

The name of the brand comes from the Greek goddess of the night who symbolizes beauty and power.  NYX wants makeup users to be able to get amazing colour payoff and be able to fully express themselves, whether it be with neutrals or vivid colours.

It’s also important to know that NYX is owned by the giant L’Oréal, which is not a cruelty free company. One can make their own opinions on whether or not NYX is truly cruelty free if they are owned by a larger company who is not.

As a whole, NYX is a fun affordable brand with products that really pack a punch in effectiveness and pigmentation. I suggest giving them a go next time you are in a store that carries this brand.

The Products…

Jumbo Eye Pencils

These are some of NYX’s most popular products. The name says it all, they are large eyeshadow pencils that come in a very wide range of colours. Every colour I’ve ever swatched or owned has been very pigmented with great lasting power. I own Rocky Mountain GreenSparkle NudeCottage Cheese and Milk


Butter Gloss

Another cult favourite from NYX, these glosses smell like cake, which is something I really enjoy. For glosses, the pigmentation is surprisingly good. I own the shades Eclair and Angel Food Cake.

Lip Lingerie

These are the newest NYX lip sensation. Mirrored after the oh-so popular Kylie Lip Kits, the lingerie line is pure amazingness. They are liquid lipsticks that dry matte and have an insane staying power. I have the shade Bedtime Flirt and I LOVE it!!! I want to get my hands on a lot more shades and if I do, I’ll write up another post about them.

Brow Products

I haven’t had too much time to use NYX brow products since I just acquired them this week, but from the little I have used them, I can already tell they will become favourites. The Tinted Brow Mascara in Blonde is super easy and quick to use. The Micro Brow Pencil in Blonde is another one of those cult favourites and for the price tag it’s a good alternative for higher end brands such as Anastasia or Hourglass.

Miscellaneous Eye Products

NYX has colourful eye products galore. The Liquid Crystal Liner in Crystal Silk is a fun product to add a little shimmer to the eyes. The Eye Pencil in Aqua Shimmer is super pigmented and such a cool colour to have in the summer. The Infinite Shadow Stick in Flushed is a neutral shade, but really useful for everyday.


I hope you enjoyed this second instalment in this series of brand focusing. NYX is a pretty cool company with awesome products.

Which other brand should I write a post about ?


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  1. May 10, 2016 / 10:36 pm

    This is such a great idea! I think Maybillene might be fun to do sometime! Great post! ๐Ÿ™‚